Digital technologies and the retail revolution

This week we had the opportunity to attend David Kepron’s keynote that was part of Digital Signage week in New York. His work focuses on understanding consumer behavior and the creation of relevant shopping experiences at the intersection of sociology, neuroscience and emerging digital technologies.

Kepron is a recognised expert in the field and he is also the author of book: “Retail (r)Evolution: Why Creating Right- Brain Stores Will Shape the Future of Shopping in a Digitally Driven World,”. In the end, we had the opportunity to have a nice chat about the role of digital technologies in shaping the shopping experience of the future. Thank you David for the thought-provoking conversation and the free copy of the book!

Image source: www.retail-r-evolution.com

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DSE ONE New York

Displr has just arrived from DSE ONE that took place on October 21 at TKP New York Conference Center.

This event that was part of the program of Digital Signage Week New york and was designed for organisations seeking to explore new ways to communicate more effectively with their customers and employees through digital signage, interactive technology and mobile solutions.

The event followed and interesting model for bringing together multiple stakeholders in the industry, from software providers to Digital Signage network operators, equipment manufacturers, advertisers or clients from Education, Retail, Healthcare and other verticals.

We had the opportunity to participate in the roundtable “Creating Successful Digital Experiences: Effective Integration of Social, Mobile and Other Technologies With Digital Signage”. The roundtable was by invitation and the challenge proposed to participants was as follows: “Seamless communication across multiple platforms requires a strategy that leverages the strength of each channel, not only to provide what customers are looking for but also to anticipate and meet their needs, continually strengthening the brand relationship. Explore methods you can use to develop effective cross-channel strategies that take advantage of each platform without overlap.”

This was a very participated discussion that was enriched by the heterogeneity of the participants. For us, it was an interesting opportunity to confirm our alignment with emerging industry trends and learn more about what they can mean for the future of Digital Signage.

Source:DSE ONE

Source:DSE ONE

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3 Rivers Venture Fair in Pittsburgh

We have just finished our participation in the 3 Rivers Venture Fair. Since its debut in 2002, the 3 Rivers Venture Fair has aimed to foster the commercialization of promising technology innovations through investment. Today, it’s one of the largest, most respected technology investment showcases in the U.S., and companies featured at it have gone on to raise more than $500 million.

This was an opportunity to present our product to a broad range of US companies and seek partnership opportunities. This was mainly about pitching, and doing it to many people, with very different backgrounds. It was also the opportunity to hear about other projects and get a better understanding of the overall business atmosphere in the region.

The fair took place at the stadium that is the home of the Pittsburgh Steelers, the team with more Super Bowl titles. At the end of the fair, we had the opportunity to make a guided tour with Jack. Thank you Jack, for your passion for football and for your patience in explaining to us all the obvious stuff about American football.

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Displr@LaunchCMU

This week we showcased our product at LaunchCMU in Pittsburgh. The event gathered CMU startups, venture capitalists, investment experts, faculty and alumni, and was held at the Jared L. Cohon University Center on October 3, 2014.

During the event , Subra Suresh, president of CMU, expressed pride in the legacy of entrepreneurship at Carnegie Mellon. More than 1,000 companies trace their roots to CMU, creating jobs across the United States and internationally, with the highest concentrations in Pittsburgh, Silicon Valley and India.

For us, this was a great networking event where we had to opportunity to pitch Displr to investors, researchers, students and other entrepreneurs.

launch-cmu

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The importance of customer research

This week we have been at the 3rd workshop of the 2014 edition of the inRes Program,

Dave Mawhinney, co-director of Carnegie Mellon University Center for Innovation and Entrepreneurship (CIE), led a session focused on customer research.

“More than 90 per cent of startups fail in the U.S.,” said Dave Mawhinney explaining: “One of the most critical success factors is knowing the customer early on.” To illustrate this, he shared some success stories of entrepreneurs who spent several months doing customer research by watching potential customers, talking to them, and interviewing different stakeholders in order to understand the viability of their product idea. “You have to get out of your comfort zone, and talk to the customers to get to know who they are,” said Dave Mawhinney stressing the importance of doing ethnographic research.

For someone familiar with Lean Startup, it is easy to accept the importance of “getting out of the building and talking to customers”. Thanks to David and the case studies he brought to us, we now understand how deep, how serious and even how incredibly creative this process can be.

inres-dinner

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Our new visual identity

We have just launched our new visual identity. This was a project in collaboration with Scytale, who proposed a 4 colour logo. The logo itself is inspired by digital screens and the 4 colours represent the different types of stakeholder that we intend to bring together with the Displr platform: users, display owners, advertisers and content creators. Thank you to the Scytale team for a great work.Logo DISPLR sticker

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@InRes CMU-Portugal

We are proud to announce that DISPLR has been selected for inRes 2014, the Very Early Stage Acceleration Program of CMU-Portugal. InRes2014 will provide a training period in Portugal, followed by a six-week structured immersion period in Pittsburgh, in the U.S., anchored at Carnegie Mellon University (CMU). We will benefit from the exposure to a highly dense environment of world-leading research groups, and market and industry specialists, in a variety of high-tech areas.

According to João Claro, national director of the CMU Portugal Program, “The four teams selected presented business ideas focused on technological solutions that can be competitive and add value to businesses and end-users”.

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Displr is now a spin-off of University of Minho

spinoff_UM_VF

Today, we officially become a spin-off of University of Minho. Being recognised as a spin-off is an acknowledgment by University of Minho of the innovative nature of our technology. It also provides a framework for a continued collaboration with the University and access to its high quality research. This is thus an important step for us, and we look forward for a fruitful partnership.

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DISPLR awarded a QREN IDT incentive

Displr has just been awarded a QREN IDT incentive grant (SI I&DT ref. 38519) from the Portuguese Government to fund the development of its key technologies. We are delighted to have been selected for one of these highly competitive calls and we hope this will represent the beginning of a new phase for DISPLR with the expansion of our team and a significant acceleration of our activity. At the early stage of our company, this was a very important funding for us. It will enable us to move forward with the development of our technology and get to the market much quicker.

ON

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The startup crowd

 

With 10000 participants from more than 90 countries, the Websummit has become the biggest event in Europe for ICT entrepreneurship. This is definitely a place to be for startups with a global ambition and it is great to see so many Portuguese startups around! This is a three days event that takes place in Dublin and attracts a very mixed audience of entrepreneurs, BAs, VCs, media, developers and high-profile speakers. Everything is massive, from the number of startups to the huge range of networking sessions and technical panels. It is impressive to perceive the size of the crowd and see that there are so many of us out there.

For DISPLR, this was the first international event, and was mainly a networking opportunity. We met great people, we had great conversations and we came back stronger.

Startups are changing the world and this is the place to be to see it happening!

http://websummit.net/

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