Posted on February 13, 2017
Our goal for 2017 is quite clear: working on features that make it increasingly simple and intuitive to manage Displr, whether you are a manager of a unique spot or a manager of a huge network of spots, spread all over the world. So, we are very excited to introduce you the content Library!
Let’s start with a practical example. Joana is administrator of a Displr organization and is working on a summer campaign, which offers 50% discount on several products. To do this, she created a Message from the Displr content grid and divided it in two different areas: text and image.
Joana’s campaign includes discounts on sunglasses, but also on sun hats and sandals. To make things easier, Joana added the message to her library and then she only had to change the image area, keeping the same layout and reusing the text. This Message can also be added or edited in the master spot, or in any spot or channel of the organization as well.
How to add content to the Library?
If you already created a content and you want to add it to your Library, then you should click on the ‘Actions’ button and choose this option. From now on, the content will be available on the tab ‘Library’ (Add content>Library) for all your organization and can be reused whenever you want.
For now, you will not be able to delete content from your library. Feel free to add all the content you want to your library. It will not count for the maximum number of content allowed in your subscription plan.
Posted on May 19, 2016
We are excited to announce the launch of a brand new version of our website!
Based on feedback from our customers and the results of usability testing, we’ve made some improvements to the website that we hope will help our visitors to find the information they need in a faster and simpler way.
What’s new on our website:
- Single page: Now it’s more easy for our visitors to have all the information they need about Displr at a glance. How? With clear navigation menus, more images and short texts.
- Conversion at the top: ‘Create my Displr’. This is our main call to action. From here, the website visitors could get started with our platform in minutes by creating their own Displr spot and adding social networks and other content easily.
- Clear value propositions: ‘Do it yourself’, ‘Smart content’ and ‘Interactive’. These are the value propositions that distinguish Displr from any other solution in the market. We are the better way to engage your customers, believe us!
- Pricing plans: Different pricing plans for different business needs. Whether you are a small coffee store or a huge multinational company, Displr will help you to communicate better with your customers.
We hope you have time to look around and give us your important feedback!
Posted on November 11, 2015
In just a few short years, the Web Summit has evolved from 400 attendees to 40000 from 110 countries and is often mentioned as the “best technology conference on the planet”. Well, if you have never been there and do not really know what’s it like, you may be wondering if you should attend the Lisbon event in 2016. Based on our own experience at the Web Summit 2015, the short answer would definitely be a huge YES.
Being at the Web Summit 2015 has really exceeded our expectations and has been a huge boost for Displr. However, nothing is ever that simple. The Web Summit is an extremely large event, with so much going on at any one time that, in the end, everyone will have their own personal account of what the event was like. The event is therefore very much what you make of it and it is up to you to make it worth it.
Here are 5 lessons that you may consider to make sure that your participation at the next Web Summit will be a successful one.
The Web Summit is not a spectator’s sport: There is nothing wrong with attending just to see what’s it like, but you must understand that you will miss most of the action. To really take advantage of an event like this you should have something to sell to other people, even if it is just an idea. The real power of the event is the opportunity to expose your concept to a large number of informed people, training your pitch to exhaustion, getting feedback, exploring partnerships, get funding, maybe even sales. If you have a valuable product or idea you will be in game. Otherwise, you may end up thinking that the summit is just a series of talks.
“You should have something to sell to other people, even if it is just an idea.”
To exhibit can really make the difference: As part of the ALPHA program, we had roughly one meter of space in the mid of 2000 startups, and only for one of the days of the event. Since the tickets are already part of the deal this is not that expensive and it really makes a difference. It gives you a location where others can go and find you. It gives people who may be interested in your business the opportunity to know that you exist and take a moment to talk to you. This is your day and it is worthy every minute.
Good pace: Sessions are not necessarily the best way to keep you busy at the Web Summit. There are so many parallel sessions that you may feel tempted to optimize too much to attend as many sessions as possible. However, scheduling different sessions in different places can be especially difficult. It can take a long time to go from one to the other, delays in one of the sessions may break your strategy and when arriving to a new conference room, you may find it full and have to wait before you are actually able to enter. Instead, be very selective about the sessions you want to watch and leave plenty of time for the other activities.
Serendipity: In the Web Summit, the opportunities are all around you and there is no way you can possibly anticipate all those possibilities. Serendipity can be a great thing when you are in an event with 40000 people that are facing the same issues as you are. Just take as many opportunities as you can to talk to people about your business and listen to their ideas. Networking is a key principle of the Web Summit and most people are highly open and receptive to a spontaneous conversation about their work and your work. Just get into that spirit and you will quickly get addicted to it.
“Just take as many opportunities as you can to talk to people about your business and listen to their ideas.”
Be proactive: Serendipity can be great, but relying only on randomness is not likely to optimise the benefits you can get from the Web Summit. There are people you want to talk to and this is the perfect setting for that. The Web Summit application allows you to get in contact with other participants, but you can also check participants lists to identify those people, and possibly invite them to your exhibition booth (another reason why you need one). No matter how you do it, you need to plan this ahead to increase the chances that you can actually talk to these persons. Remember, even if they are from your own town, the Web Summit might be just the perfect opportunity to get that first contact in a positive and memorable atmosphere.
Looking forward to meet you at the Web Summit 2016, in Lisbon 🙂
“Projeto desenvolvido com apoio do Fundo Europeu de Desenvolvimento Regional (FEDER), através do Portugal 2020, no âmbito do Programa Operacional Regional do Norte.”
Posted on June 12, 2015
Displr was at Pervasive Displays 2015. This is the event to be for anyone with an interest in research on Public Displays: great talks, great demos, great people and fantastic networking!
We have presented a Demo in collaboration with the Juxtalearn. This European project is exploring new forms of video creation as a learning tool and includes the possibility to share those videos on the public screens. Displr has helped providing the solution that supports this presentation and enables students to engage with those videos from their mobile phone.
With the Displr mobile application, students could select their favourite video, they could answers quizzes that can be presented along with the videos and they could comment those videos.
The demo has shown how this approach was used to support the Juxtalearn deployments that were made in multiple countries across Europe.
Posted on June 8, 2015
We are excited to announce that Displr was a winner of the Vodafone Tv Innovation Challenge!
We will now work closely with Vodafone to integrate Displr into the Vodafone portfolio for business customers. This will give these customers facilitated access to Displr and to the possibility of owning their own public display for communication at their venue.
What is unique about this partnership is the out-of-the-box value that can be achieved by combining the set-top boxes that are already part of the Vodafone offer with the Displr approach for simple creation of autonomous displays.
Posted on March 16, 2015
As spin-off of University of Minho, we were happy to participate in 4UMinho, a fair organized by the University of Minho in Braga, Portugal.
The main goal of the event was to promote the educational institutions of the region and their educational offer.
With the commercial phase of Media Schools being a huge success, this was an excellent opportunity to showcase the potential of our solution and make direct contacts with some schools.
It was nice to see that, many of them, stopped in front of the Displr screen and showed their curiosity in learning more about how Displr can help communication with their community!
Check more photos about Displr at 4UMinho, right here.
Posted on February 1, 2015
Today is the big day! We have just launched our first commercial offer, the Media Schools Displr.
Media Schools is our commercial package for schools. It is anchored on the same generic features of the Displr platform, but is conceived for the specific needs of this segment.
We decided to start with a product targeted at schools. We have selected schools as a beachhead segment where we can more quickly make an impact with the innovations that we bring to the market. We also believe in schools as creative communities that will challenge us to go further and help us make our product even better.
Posted on December 10, 2014
Today we had the closing session for InRes 2014. This was a hugely positive experience for the Displr team. It helped us working towards the consolidation of our business model, make a first contact with the US market and explore partnerships involving the entrepreneurial and research community at Carnegie Mellon University.
The six weeks immersion period in Pittsburgh was a unique opportunity to work within the entrepreneurship eco-system of one of the top world Universities. This mentoring was very important in prompting the evolution of our concept from an early focus on technology to a business venture with a clear market positioning and a well defined go to market strategy.
Thank you Lori and Ben for the great work with the local arrangements in Pittsburgh. A big thank you to the CMU-Portugal team for promoting this initiative and believing in Displr as a startup with global potential.
Posted on December 8, 2014
Today, we had a design session with one of our customer sites. At Displr, we really believe in bringing as much customer insight as we can to our product development process. We want to learn about the practices of our customers and gain an empathic and creative understanding of their communication needs. Only then, we will be able to bring to harness to potential of public displays in a way that generates real value for our customers.
Design thinking is a multidisciplinary field, combining processes and tools from Service Design, UX Design and Human Centered Design. Despite some differences between the three approaches, the ultimate goal is similar in all of them: to understand first in order to ideate, prototype, test and create better. In the understanding phase, we have to learn with the people we are creating for, and take into account their needs and expectations. When the ideation phase comes, it’s time to make sense of what we have learned, identify opportunities for design, and prototype possible solutions. Finally, if the solution achieves the acceptance of our customers, bring the ‘new born’ creation to market.
The image above shows one of the design tools we used today. The purpose of this card sort exercise was to challenge our customers with different feature possibilities. Participants were asked to suggest a three level organization of the cards, from 1 to 3, with 1 meaning uninteresting and 3 meaning very interesting. With this exercise, we quickly got a creative and organized set of insights about the features that can better meet our customers’ needs. We then followed with a short conversion focused on the most interesting ones to uncover more about the customers’ world view and the reasons behind their options.
We would like to thank to all the participants we had today for their time, but also for their enthusiasm and their engagement with the design exercise. We hope we can give back by bringing them new product features that meet their best expectations.
Posted on November 21, 2014
Displr was at the 24th Congress of Communications, in Lisbon. This is a high-profile event featuring all the major Telcos, as well as many communications and media companies. A nice opportunity to network and pitch Displr to all those that came to our stand.
We would particularly like to thank the Portuguese President, Aníbal Cavaco Silva, for giving us the honour of being one of those visitors. We would also like to thank TecMinho for their collaboration in this initiative.